Planting for Future Generations

The oldest surviving wooden building on Earth is Japan’s Horyuji Temple – built more than 1400 years ago using Japanese Hinoki timber.

A Generational Approach to Forest Management

Nearly 70% of Japan is covered in forest which is a testament to a culture that understands sustainability and places a high value on its own natural resources. Although it wasn’t always that way.

Centuries ago, during the prosperous Edo period, timber consumption soared along with widespread deforestation. Faced with a complete lack of resource, the government and local communities created and implemented a sustainable forestry practice across the country.

Careful Cultivation

Sustainable practices involve carefully selecting the right seeds for the soil, the types of trees to be grown and the location of these trees. By using selective logging practices and carefully managing which trees to harvest and when, ensures only high-quality trees are grown in areas with low transport costs.

Ethical Forestry

SUGI has exclusive access to these sustainable Japanese forests that have been carefully cultivated for centuries. All of our timber complies with the modern GOHO system set up to ensure ethical forestry practices and to combat illegal logging an deforestation globally.

Ongoing Commitment

In New Zealand we’ve developed an ethical sawmill protocol and production framework, which reflects our ongoing investment in creating a truly natural sustainable product that’s better for homes, better for us and better for the planet.